SOME THINGS
STAY WITH US.
The machines. The music. The people. The places.
Before we knew what to call it, we knew the feeling.
Long before REVEL, there were cars in the driveway, music on the radio, road trips across state lines, and dreams made possible by imagination.
Some machines were close enough to touch. Others lived in magazines and video games. All left their mark.
We remember more than the machines. We remember who we were when they were part of our lives.
IT STARTED
WITH A $1,700
LAND ROVER.
A flight to San Francisco. An imperfect Discovery. A road trip that made the world feel a little bigger.
In June 2018, a Java Black Discovery was purchased in San Francisco and driven home to Los Angeles. It leaked fluids. It needed work. And it inspired an entirely different idea of what driving could feel like.
After a few modifications, the first journey carried us through Nevada's Valley of Fire and into Zion National Park. Windows down. Music on. The road ahead.
The journey home involved an overheating engine and a drive through Las Vegas with the heater blasting in the summer heat.
We made it back. And wanted to do it all over again.
WE CALLED THAT FIRST DISCOVERY ZION.
03 / THE IDEA
REVEL
AWAY.
The Discovery offered a kind of freedom we hadn't known in years. No more negotiating every driveway or wondering where the pavement might end.
Another Discovery followed almost immediately. The projects took their names from national parks—places that invited us, and perhaps someone else, to explore.
REVEL had found its name, and its beginning.
04 / THE WORK SO FAR
ELEVEN
EXPRESSIONS.
What began with exploration became an ongoing study of color, proportion, character, comfort, and individual expression.
- 01ZionThe beginning
- 02Badlands
- 03Yosemite
- 04Sequoia
- 05Acadia
- 06CBTOThe first remix / DI
- 07Yellowstone
- 08Saguaro
- 09Black Canyon
- 10Valley of FireMaterial study / DII
- 11RainierMaterial study / DI
A new material language.
Color and upholstery began to become as important as stance and silhouette. The interior was no longer a finishing touch, but an essential part of the idea.
The courage to experiment.
Later projects became investigations of distinctive combinations: paint, fabric, leather, and details with a personality of their own.
CBTO / THE FIRST INTENTIONAL REMIX — DAKAR-YELLOW-INFLUENCED PAINT & CREAM ROOF. ARCHIVAL IMAGE TO FOLLOW.
05 / THE RECONSIDERATION
SOME THINGS DESERVE MORE TIME.
After eleven projects, the ideas had grown beyond the pace at which they could be fully realized. We stepped away to consider the work more deeply—not to repeat the past, but to decide what the next chapter should become.